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MSNBC to Rebrand as 'MS NOW' Amid Criticism of Bias

By The Liberty Tribune Staff

Published: 9/18/2025 · Updated: 9/18/2025 · 5 min read

announced plans itself My Source News Opinion World, or MS NOW, later this year,.

What's happening

MSNBC to Rebrand as 'MS NOW' Amid Criticism of Bias — In recent days, the media has been embroiled in controversy surrounding War Secretary Pete Hegseth, following a report from The Washington Post that accused him of directing military officials to 'kill everybody' after a September 2 strike on a suspected drug-smuggling vessel in the Caribbean. This report has drawn sharp criticism, with many asserting it is part of a broader smear campaign against Hegseth, who has been a target since his appointment to lead the Pentagon. Explainer Media Rush To Defend Democrats By Calling Murder 'Political' The Post's article, which relied on anonymous sources, suggested that Hegseth's orders amounted to potential war crimes, prompting calls for his resignation from some Democratic lawmakers. However, subsequent reporting from The contradicted the Post's claims, stating that while Hegseth did order the strike, his directive did not specifically address the fate of survivors from the initial missile strike. officials who spoke to The Times, Hegseth's orders were not a response to footage showing survivors from the strike. This revelation about the accuracy of the initial report and suggests that the narrative being pushed by some media outlets may be misleading. Adding to the complexity of the situation, ABC News reported that the two survivors of the strike had climbed back onto the vessel and were believed to be in communication with others, which led military officials to consider them valid targets. This detail further complicates the allegations against Hegseth and highlights the challenges of interpreting military operations in real-time. Critics of the media's portrayal of Hegseth argue that this incident is part of a larger pattern of targeted attacks aimed at discrediting him. A recent report has raised alarms about potential censorship tactics being employed by political activists in the U.K. and their implications for free speech in the United States.

What's at stake

The investigation by Paul Holden, published in Drop Site News, details a campaign linked to the Labour Party aimed at demonetizing news outlets deemed unfavorable, including The Federalist. Explainer California Overview The campaign reportedly involved the Center for Countering Digital Hate (CCDH), a British nonprofit that has been accused of targeting various media outlets. According to Holden, CCDH collaborated with NBC News and Google to blacklist The Federalist during the 2020 presidential campaign. "The attacks on Breitbart were part of a targeted campaign against media outlets on both the left and right considered hostile to the centrist faction of the Labour Party," Holden noted. During this period, Google banned the website ZeroHedge from its advertising platform and warned The Federalist that it might face similar consequences. This action followed a report from CCDH, which claimed that several U.S.-based websites were publishing racist content related to protests. NBC News played a role in notifying Google about CCDH's findings, which some critics argue was a politically motivated effort to silence dissenting voices. Morgan McSweeney, chief of staff to U.K. The New York Times recently reported on the case of Dan Kluver, an American citizen whose identity was stolen by Guatemalan national Romeo Pérez-Bravo.

They Both Paid the Price," details the extensive impact of identity theft on Kluver's life, while also portraying Pérez-Bravo as a victim of circumstance. Kluver, a resident of Minnesota, faced numerous challenges as a result of the identity theft, including tax debts, legal troubles, and emotional distress. Explainer USCIS Reinstates 'Good Moral Character' Requirement for Citizenship Applicants How a stolen identity upended an American's life Kluver's ordeal began when he discovered that someone had been using his Social Security number to accumulate debts and commit crimes, including driving under the influence and even causing a fatal accident. illegally at the age of 16, reportedly used Kluver's identity to build a life in America, which included earning income that pushed Kluver into a higher tax bracket. The Times highlights Kluver's attempts to rectify the situation, noting that he faced bureaucratic obstacles when trying to report the identity theft. Despite his efforts to inform authorities, Kluver's complaints were often lost in a backlog of similar reports, leaving him to deal with the financial and legal repercussions alone. What to watch next is whether new filings, agency actions, votes, or court decisions change the timeline—and how officials respond in the weeks ahead.

Why it matters

The coverage highlights: The 'War Crimes' Hoax Was Always About Taking Out Hegseth. The coverage highlights: Concerns Rise Over Political Censorship Tactics in the U.S. and U.K.. The coverage highlights: NYT: Illegal Alien Who Stole An American's Identity Is A Victim Too. The coverage highlights: Undermining National Security Is Nothing New For Mark Kelly. The coverage highlights: Comey, James Escape Justice For Now Thanks To 'Partisan Judge'. The coverage highlights: Media and Left's Continued Focus on Transgender Issues Amid Controversy.

Key facts & context

2025-12-04: The 'War Crimes' Hoax Was Always About Taking Out Hegseth. 2025-12-04: Concerns Rise Over Political Censorship Tactics in the U.S. and U.K.. 2025-11-25: NYT: Illegal Alien Who Stole An American's Identity Is A Victim Too. 2025-11-25: Undermining National Security Is Nothing New For Mark Kelly. 2025-11-25: Comey, James Escape Justice For Now Thanks To 'Partisan Judge'. 2025-11-21: Media and Left's Continued Focus on Transgender Issues Amid Controversy. 2025-10-22: Robert De Niro Is One Of The Worst Old Men In America Today. 2025-10-02: Media Coverage of Government Shutdown Lacks Usual Hysteria. 2025-10-01: Critics Claim Media Misrepresents ICE Actions Amid Rising Tensions. 2025-09-15: Concerns Raised Over Media Portrayal of Rural Development in Tennessee.

Timeline & key developments

Primary sources

Headlines — fcc.gov